TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and online content providers ha